Cookie Policy

Effective Date: 18 June 2026

Brand Disclosure: Freedom of Movement HQ ("FOM") is a digital wellness and performance brand operated under Primal Fuel. Following the integration of FOM into the Primal Fuel brand, certain products, customer communications, support services, payment processing activities, and digital systems may be operated under the Primal Fuel name.

1. Introduction

This Cookie Policy explains how Freedom of Movement HQ ("FOM", "we", "us", or "our") uses cookies and similar technologies when you visit our website.

By continuing to use our website, you consent to our use of cookies in accordance with this Cookie Policy, subject to any choices you make through your browser settings or cookie preferences.

2. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.

Cookies help websites:

  • Function properly

  • Remember your preferences

  • Improve website security

  • Analyse website performance

  • Enhance user experience

  • Support checkout and account functionality

Cookies generally do not contain personally identifiable information on their own but may be associated with information you voluntarily provide.

3. Types of Cookies We Use

A. Essential Cookies

These cookies are necessary for the operation of our website.

They help support:

  • Website security

  • User authentication

  • Shopping cart functionality

  • Secure checkout processes

  • Fraud prevention

  • Basic website operations

Without these cookies, certain website features may not function correctly.

B. Analytics Cookies

Analytics cookies help us understand how visitors interact with our website.

These cookies allow us to:

  • Measure website traffic

  • Track pages visited

  • Monitor website performance

  • Understand customer behaviour

  • Improve user experience

Information collected through analytics cookies is generally aggregated and used for statistical purposes.

C. Marketing & Advertising Cookies

Marketing cookies may be used to:

  • Deliver relevant advertisements

  • Measure advertising performance

  • Track conversions

  • Improve marketing campaigns

  • Provide personalised content

  • Retarget website visitors with relevant promotions

These cookies may collect information regarding browsing activity across websites and platforms.

4. Third-Party Cookies

Freedom of Movement HQ and Primal Fuel may utilise cookies provided by trusted third-party service providers, including:

  • Shopify (website functionality and ecommerce services)

  • Payment processors

  • Analytics providers such as Google Analytics

  • Advertising platforms such as Meta (Facebook and Instagram)

  • Email marketing providers

  • Customer support and communication tools

These third parties maintain their own privacy and cookie policies, which govern how they process information.

We encourage you to review the policies of any third-party services you interact with.

5. Managing Cookies

You may manage or disable cookies through your browser settings.

Most browsers allow you to:

  • Block cookies

  • Delete existing cookies

  • Receive notifications before cookies are stored

  • Control cookie permissions

Please note that disabling certain cookies may affect website functionality and limit access to features including checkout, account access, and personalised experiences.

6. Information Collected Through Cookies

Information collected through cookies may include:

  • Device type

  • Browser type

  • Operating system

  • IP address

  • Website usage information

  • Referral sources

  • Session activity

  • Interaction with website content

This information helps us improve website performance, security, and user experience.

7. Data Protection & Privacy

Any personal information collected through cookies or related technologies is handled in accordance with our Privacy Policy and applicable South African data protection legislation, including the Protection of Personal Information Act (POPIA), where applicable.

For more information on how we collect, use, store, and protect personal information, please refer to our Privacy Policy.

8. Changes to This Policy

We reserve the right to update or modify this Cookie Policy at any time.

Any updates will be published on this page together with a revised effective date.

Your continued use of the website following publication of any changes constitutes acceptance of the updated Cookie Policy.

9. Contact Information

Freedom of Movement HQ
A Primal Fuel Brand

Email: freedomofmovenentsa@gmail.com

Website: freedomofmovementhq.co.za

Move Better. Think Better. Perform Better.